« go back to Videos

Meaningful Work through Passion, not Genius

At the Dreamforce conference in San Francisco, Malcolm Gladwell, author of “Blink” and the upcoming “Outliers,” gives two examples of hard work that later looked like genius. Bill Gates got up at 2am to program as a teenager, while the Beatles played together 1200 times, far more than most bands, before they ever got famous. Success, he believes, is the result of putting your heart and mind into something to create successful, meaningful work.